Thursday, July 1, 2010
Home Staging Training - Asheville, NC
On July 31, from 2pm to 5pm The Real Estate Home Staging School TM, based in Asheville, NC will offer a Free Introductory Class in Home Staging. Home Staging is one of the fastest growing home based businesses. If you are retired, retiring soon, looking for another career or an additional income source, you should attend this class to learn what Home Staging is and how to start your own home staging business.
After attending this FREE introductory class in Home Staging, you will understand these topics:
The Home Staging Industry- valuable information on home staging and how it applies to the real estate market.
The facts of life for a home staging professional (Real Life, not on TV)
Presentation and Discussion: Two Core Competencies: Pre-Staging and Visual Flow
Conducting a Home Staging Consultation
Business Start-up- where do you begin?
When you complete this free class, you will have everything you need to make a decision about whether you want pursue home staging as a career.
Contact us to reserve your seat. Go to www.thestagingschool.com and click on Contact Us or call 828-337-9954 or 828-658-1790.
Two successful local professional home stagers teach this course. Leslie Godbold of Asheville Stagers and Eileen Wheeler of The Asheville Home Staging Company are founders of The Real Estate Home Staging School TM .
Wednesday, June 23, 2010
The Real Estate Home Staging School offers extensive education in home staging courses and home staging business owner courses.
Home Staging Business Topics:
Start up and maintaining-
- Business classification (sole Proprietorship, Partnership, LLC, S corp, C corp etc)-
- Business plan creation and up-date
- Establishing office procedures- customer service policies
- Successful home Staging Marketing & Advertising Plans-Creating,Implementing and Altering
- Inventory control
- and much more
A new home staging business owner must cover these tasks and unfortunately this is only a partial list. Do you know the rest of the list?
Please visit our web site for more information on our home staging training courses and our home staging business development.
Wednesday, June 16, 2010
The Real Estate Home Staging School - Asheville, NC
Home Staging Business Branding
When you start any new business, unless you are already wealthy, it is likely you will not have a huge advertising budget. One lesson you will learn very quickly in the Home Staging field is word of mouth is your primary objective for business recognition. Just because you started this home staging business, doesn't mean that it will be the base of your "brand." It is more likely something unique about your home staging business will be your brand.
In our home staging courses, home study or home staging workshops, we teach students to dig deep to find their business proposition. Often, this takes the form of a series of questions we ask each student. These questions are designed to stimulate thought both from a personal perspective and the customer perspective.
The bottom line question is this, how will my product MAKE people talk about it? When your business delivers in a way that word of mouth sustains growth, then, you are building your brand. Once answered and added to the two other components of brand building, you complete the home staging brand building cycle.
To learn about how to build a brand, consider the home staging courses and home staging workshops at The Real Estate Home Staging School.
Thursday, June 10, 2010
Home Staging Business Owners: Organized office procedures put Money in Your Pocket
Home Staging Business Owners
Organizing your office and business procedures will save you- clients, time, stress and money. Of course business development must be organized correctly and you can get help by attending our business development workshop or course.
These business development programs are developed by our founders who have been there, done that as established and experienced home staging business owners.
Time- Time is money and you only have a limited supply. Time is lost when you or your employees are waiting. If they are not conducting their assigned tasks then it is a waste. This is where many organized procedures are not being used. Schedules must be established from the first step of a staging job until receiving another job from repeat customers. For example a 1 minute confirmation call can save 30 minutes, five dollars in gas and income from time lost from other projects not to mention client dissatisfaction
Clients- Customer Service is a dying art. When most people are asked what turned them against a business usually it is not a faulty product or having a slightly higher price. It is poor customer service. I.e. Late appointments, poor communication or unfulfilled promises. All of these areas should be addressed by established procedures in your home staging business
Stress- Stress is an over whelming factor in lost production. When a situation arises that takes the attention away from the home staging job, it could cost the home staging business a profit, the employee stress, the client dissatisfaction and the business owner late nights and possibly his business. Many situations are avoided by organized procedures.
Money in your pocket- Every extra step you and your employees have to take is costing your business money which translates into lower profit. If you had to make another trip because of a forgotten accessory or tool- that is gas, time and income lost. Having your procedures outlined, for all needed items and backup, then this could have been saved
Establishing organized office and business procedures are required in many areas of your business, from financial to delivery to marketing/sales and customer service. Establishing procedures during crisis time is a mistake. These should be established before opening your home staging doors and reviewed on a regular basis. Proper Crisis Management will make the difference between a disaster and a 1 minute hiccup.
The Real Estate Home Staging School tm which includes the creation of all procedures and policies. These courses are fine tuned for home staging and real estate related businesses.
Your clients will RAVE to others about your Home Staging Business- a professional well organized business that appreciates customer satisfaction!
Thursday, June 3, 2010
Home Staging Courses: Listing Agents- What am I?
I don’t speak a word
I don’t really use electricity
You don’t have to feed me
I don’t walk a tightrope
I don’t use a megaphone
I don’t have to be walked
I promote your listing 24/7
I welcome the potential buyers
I show your clients and potential clients that you are the best!
I showcase every feature of your listing
I work perfectly with your client to get the property ready to sell quicker
Every viewer can easily remember this property and what makes it special
I help raise your client’s profit and your Commission
What am I? Property Merchandising
If You want to provide Home Staging with Merchandising contact
Thursday, May 27, 2010
is Accepting Enrollment for June 2010 Home Staging Workshops - Asheville, NC
Our 2 Day Hands-on Home Staging/Merchandising Skills Workshop
This Workshop is two days of intensive Hands-On home staging to learn and practice implementing home staging and merchandising skills. The excitement, knowledge and skill development provided in this workshop is vital to a home stager’s success. The home staging projects will strengthen the stager’s home staging knowledge and skills. While role playing enhances their ability to prepare appropriate bids, consultations and high quality reports.
Itinerary for 2 Day Home Staging Workshop
Day 1- 9am to 5pm (lunch provided)
Home Staging Project –
Intense Coverage of All Home Staging Principles and Core Competencies- conducted in an actual staging location.
▪ Hands-on Home Staging:
▪ You conduct an analysis of the Staging Project and prepare a written Staging Plan.
▪ You present your report to one of our staff members. Then implement your staging plan!
▪ The home staging class tours all of the staged rooms and each before picture, for thought provoking discussion.
Day 2- 9am to 5pm - (lunch provided)
Home Staging Projects -
Morning Activities: conducted in an actual staging location.
▪ Instructions and guidance on Verbal Consultation with Written staging report.
▪ Role Play- You will conduct a walk-through consultation with the “homeowner”. Give specific recommendations based on your staging core competencies, merchandising guidelines and property issues. You will addresses the homeowner’s many questions.
▪ Prepare a written staging report on this property. Submit to Mentor for review and discussion
▪ Prepare Design Board and a Bid on a Vacant Staging Room.
▪ Conduct a full presentation of your Design Board and bid to your Home Staging Class and Instructors.
A great staging plan is of no value if you cannot communicate that plan effectively to the client. Throughout the workshop activities, your communication skills verbally and in writing will be assessed and recommendations for improvement offered.
All Home Staging Graduates will receive their diploma and graduate materials during their graduation ceremony. Photos will be taken of all graduates to remember this event.
If you are interested in joining the home staging workshop and for more info. See our website for event dates.
Tuesday, May 18, 2010
When someone tells you to clean, de-clutter and make repairs, They are discussing Pre-Staging. Pre-Staging has to be accomplished before the actual staging can be implemented. Professional Stagers may include these in their home staging and property merchandising report however they will only be the first steps to produce a highly desirable Ready-For- Market Property. If you are instructed to do the Pre-staging with just a few tips thrown in, Find an experienced Home Staging Professional. And as far a fresh baked cookies? You can send them to me :) (but don't bake for a showing- You are trying to get out the door and oh no- a burnt smell lasts a long time in a house)
Contact The Real Estate Home Staging School- We can help you locate a True Staging Professional http://www.therealestatehomestagingschool.com/
Facts and Myth- Home Staging Today versus Home Staging Yesterday
Many of the online comments on home staging education addresses home staging yesterday, the way it used to be. (Making the property look pretty).
Home Staging has evolved from the decorating to the multi level requirements of really effective Home Staging and Merchandising. Having the talent to make a beautifully decorated property is only half of what is acceptable home staging of today.
A home staging professional must be knowledgeable in established property merchandising guidelines, experienced in problem solving skills and understand the psychology of the current real estate buyers. Adding these required skills to a beautifully staged property creates a top of the line highly desirable product for the current real estate market. These advanced skills are not taught on most entertaining shows.
These are afew question that we have received. If you have a question for our established home staging professionals or teachers, email it to TheStagingSchool@aol.com