Home Staging Courses, Classes and Workshops in NC, SC, Ga, Tenn, Fla and Va. Home Staging is not decorating a house. A successful home staging business only happens when you understand principles of merchandising and emotional connections that are essential pieces of a staging plan. With these pieces of the puzzle, your staging effort draws attention to the home's selling features, appeals to many many potential buyers and provides added value to your client.
Wednesday, June 16, 2010
Home Staging Courses - Build Your Brand
The Real Estate Home Staging School - Asheville, NC
Home Staging Business Branding
When you start any new business, unless you are already wealthy, it is likely you will not have a huge advertising budget. One lesson you will learn very quickly in the Home Staging field is word of mouth is your primary objective for business recognition. Just because you started this home staging business, doesn't mean that it will be the base of your "brand." It is more likely something unique about your home staging business will be your brand.
In our home staging courses, home study or home staging workshops, we teach students to dig deep to find their business proposition. Often, this takes the form of a series of questions we ask each student. These questions are designed to stimulate thought both from a personal perspective and the customer perspective.
The bottom line question is this, how will my product MAKE people talk about it? When your business delivers in a way that word of mouth sustains growth, then, you are building your brand. Once answered and added to the two other components of brand building, you complete the home staging brand building cycle.
To learn about how to build a brand, consider the home staging courses and home staging workshops at The Real Estate Home Staging School.
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Thank you for the information. It will be so helpful for my students who are learning Real Estate courses.
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